Your choice of telephone number can be based on the need to be seen as local (local inbound Number), or national (1300 or 1800) with the option of whether or not you want the caller to be able to call you for free. There are 13 numbers also which are much easier to remember and it is possible to have personalised numbers (eg spelling out your business name, or with easy to recall digit layout – eg double digits, repeating digits, etc). Calls are time based and monthly fees are variable depending on the options you choose, some of which include quite sophisticated call routing options such as time of day, geography, etc.